Understanding the market, customer, and opportunity space.
• Understand customer needs, pain points, and behaviors.
• Analyze trends and opportunities in the broader market.
• Benchmark competitors and market position.
• Explore and define initial product ideas.
• Gather input from internal and external stakeholders.
• Define product vision and alignment with business goals.
• Identify potential collaborators or integration partners.
• Assess long-term potential and scalability.
Shaping viable product ideas and solutions.
• Generate and explore creative ideas.
• Define functional and technical needs.
• Determine what features or work will be included.
• Evaluate the business and user value of proposed features.
• Outline revenue, cost, and operational models.
• Ensure buy-in and clarity across teams.
Prioritizing and organizing product work and executing on the roadmap.
• Rank work based on value, effort, and alignment.
• Match team resources with upcoming work.
• Create a timeline and vision for delivery.
• Deliver features according to the plan.
• Allocate resources efficiently to avoid bottlenecks.
Launching the product and enabling success.
• Execute the release strategy.
• Inform stakeholders, customers, and teams.
• Enable sales, support, and customers with tools and knowledge.
• Facilitate customer feedback loops